Get Found on AI
Get Your Products Recommended by AI
Specifiers are asking ChatGPT, Google’s AI Overviews and Perplexity which products to use. We make sure your brand is in the answer.
The short answer
What does it mean to get found on AI?
Getting found on AI means your brand appears, and is described accurately, when people ask AI tools such as ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot for product recommendations or technical answers. It is achieved through two related disciplines: Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
Traditional search gives a buyer a list of ten links to compare. An AI answer often names just a handful of brands, or none. For construction product manufacturers, that changes the question from “do we rank?” to “are we the brand the AI recommends?”
Why it matters
Why AI visibility matters for construction product manufacturers
01
Research has moved
Architects, specifiers and contractors now use AI tools alongside search to shortlist products and check technical questions early in a project.
02
Fewer brands make the cut
An AI answer typically names only a few options. If you are not one of them, you may never reach the specifier’s shortlist.
03
Accuracy is a risk
AI tools can describe your products, certifications or performance wrongly. In a compliance-led industry, an incorrect answer can cost you a specification.
04
Early movers gain ground
Few construction manufacturers are optimising for AI yet. Acting now builds a position that competitors will find harder to take later.
Two disciplines
AEO and GEO: what is the difference?
AEO gets your content chosen as the direct answer. GEO gets your brand recommended by generative AI. Most manufacturers need both.
Answer Engine Optimisation (AEO)
Get your content chosen as the answer in Google’s AI Overviews, featured snippets and voice search, through question-led content, FAQs and structured data.
Generative Engine Optimisation (GEO)
Get your brand recommended and accurately described by ChatGPT, Perplexity, Gemini and Copilot, through entity clarity, trusted citations and consistent product information.
How it works
How we get you found on AI
01
AI visibility audit
We test the questions your specifiers actually ask across the main AI tools, and record whether you appear, how you are described and which competitors are named instead.
02
Optimise
We fix the gaps: answer-first content, structured data, clear brand and product information, and citations on the sites AI tools trust.
03
Monitor and report
We re-test regularly and report how your visibility and descriptions change, so you can see the impact over time.
FAQs
AI search visibility questions
Is getting found on AI different from SEO?
It builds on SEO but is not the same. SEO aims to rank pages in a list of results. AEO and GEO aim to get your brand chosen as, or named in, the answer an AI tool gives. Strong SEO helps, but it does not guarantee AI visibility.
Which AI tools do you optimise for?
The tools specifiers are most likely to use: ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Microsoft Copilot.
Can you guarantee my brand will appear in AI answers?
No one can guarantee it, because AI tools decide their own answers. What we can do is make your brand the clearest, best-supported and most citable option, and measure how your visibility changes.
Where should a construction manufacturer start?
With an AI visibility audit. It shows where you appear today, how you are described and who is being recommended instead, so you know exactly what to fix first.
AI visibility audit
Find out what AI says about your brand
Request an AI visibility audit and we’ll show you how your brand appears across the main AI tools today, how accurately you’re described, and where competitors are being recommended instead.
Related: SEO, AI implementation and marketing strategy.