kylehaig

Integrating Newsletters with CPD Content, Technical Downloads and BIM Libraries For construction product manufacturers, newsletters are often overlooked as a strategic tool. Many brands send irregular updates or generic company news, which rarely resonates with architects, specifiers, engineers or contractors. Yet when used correctly, newsletters can become one of the most powerful digital channels…

What to Do After London Build to Maximise Your ROI Attending an event such as London Build offers a tremendous opportunity for construction product brands to connect with specifiers, contractors, and decision makers. However, the real value begins after the show. For manufacturers and marketing professionals in the built environment sector, the post-event phase…

How Fire Safety Brands Can Improve Email Marketing Performance and Strengthen Specification Influence Fire safety manufacturers operate in an industry where accuracy, compliance assurance and technical communication are essential. The people who influence product choice in this sector, whether fire safety consultants, building control officers, M&E designers, installers or procurement professionals, expect clarity and…